Group 62 Created with Sketch.
WEBSITE Created with Sketch.

easelink is developing and industrializing a highly efficient and powerful connection system to automate electric vehicle charging. The website had to be visually appealing, drawing the user into the topic while not giving away any of the yet to be released product’s secrets.

CLIENT

easelink

ROLE

Design & Realisation

03_el_screen0103_el_screen01
04_el_techology_screen0204_el_techology_screen02

Illustrations
& Renders

IMAGERY

At the time of the website launch productdevelopment was still at the stage of a prototype and most information was still closed to the public. Therefore I had to deal with a lack of imagery that resulted in using illustration and 3d-renderings for depiction since these techniques allowed for more abstract depictions.

Rendering: effeff.tv

 

Animations
& Interactivity

PLAY

Animations help convey the basic concepts of the « Matrix Charging » technology throughout the site. Selected sections offer interactivity that encourage the user to discover the product’s features.

 

Iconography

SUBHEADLINE

A set of custom Icons were designed to accentuate the product features visually.
The Iconstyle builds around the brand’s main shape, the hexagon.

07_el_benefits_screen07_el_benefits_screen