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BRANDING Created with Sketch.

BSX started out as a marketing agency organizing events such as „Europe Capital of Culture“. Over the years the company’s focus shifted to documentary movie & content production. With a rebranding BSX should be positioned as such.

TYPE

Branding

ROLE

Concept & Design

YEAR

2014 / 15

0101

Logo, Details
& Typography

BRAND ELEMENTS

The brands basic elements – typography, colors, lines & patterns – are a reference to the elements on a clapperboard that’s used in film-making. The frame derives from the old logo, acts as a bridge to the initial brand, but was adapted for the modern look & feel.

 

 

Logo
Embossing

FINISHING

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