Group 62 Created with Sketch.
BRANDING Created with Sketch.

easelink is developing and industrializing a highly efficient and powerful connection system to automate electric vehicle charging. In 2016 the startup needed a brand identity to stand out against the competition and communicate with investors & partners in the automotive industry.

CLIENT

easelink

TYPE

Branding

ROLE

Concept & Design

0101

Logo, Details
& Typography

BRAND ELEMENTS

The brands basic elements – typography, colors, lines & patterns – are a reference to the elements on a clapperboard that’s used in film-making. The frame derives from the old logo, acts as a bridge to the initial brand, but was adapted for the modern look & feel.

 

Iconography

PLAYFUL CLARITY

A set of custom Icons was designed to accentuate the product features visually. The iconstyle builds around the brand’s main shape, the hexagon.

 

 

Logo
Embossing

FINISHING

 

1212