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The Ottmanngut is a Suite & Breakfast, classically Meranese in character, an establishment with an individual tone, a home from home. The branding should reflect upon this very statement, giving this family-owned jewel a fresh appearance.

CLIENT

Ottmanngut

TYPE

Branding

ROLE

Art Direction & Design

YEAR

2016 / 17

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Logo, Details
& Typography

BRAND ELEMENTS

A history-charged emblem, a blend of a rustic serif and an elegant, yet lively sans serif typeface combined with a fresh orangy color that derives from the house and its meditarranean setting. Merging these components, the logo was developed in two versions, a wide and a narrow design.

Photocredits: Damian Pertroll / Rene Riller / Virginia Horstmann

Iconography

PLAYFUL CLARITY

A set of custom Icons were designed to accentuate the services & infos on the website visually. A blend of the corporate „peach“ color and black to emphasise the vital part of each icon.

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